- Mind games: It's about an emotional response. When you get an emotional response, you get more attention. When you get more attention, more people know of your products. More people who know of your products, the more people will buy them. It's advertising math (that's a thing now haha) and it is very simple math.
- There isn't a need to oversell the brand: Let's be honest. I'm sure none of us actually knew of Chipotle before this article response. And now that we have read the article and watched the video, how many of you will never forget the brand? And how many times did you see the brand name throughout the video? Once. I find it hard to believe that such a small amount of time has burned the brand onto our brains. What sorcery is this? The sorcery of emotional mind games.
- The difference between narrative and advertising: I hardly recognized the difference to be honest. They all look like ads to me. But apparently narratives are supposed to be conversation starters (I assume the message is to be discussed). "Hey, how about that Chipotle?"
Putting in my 2 cents
- I personally thought that the video was a little excessive, but this blog should probably focus on the article rather than the video. The article raised some good points. You're not always going to make friends by showing everyone what they want to see. Sometimes you have to show people what they don't want to see and flush out the haters. Hater's gonna hate.
- Didn't PETA already beat them to the controversial ads (rhetorical question)?
- Will this love-hate method work forever? Will the controversy ever come back to bite them in the butt or is this a fool-proof plan? If so then it is one hell of a method and should be used with extreme caution.
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