Neurocinematography

Big shock, movies are designed to control our reactions and responses. By using certain techniques and tactics, movie makers can elicit specific reactions from audiences at desired scenes. It's like they're controlling our brains in a way. While neurocinematography can't measure how good a creative or aesthetically pleasing a film is, it can measure how engaging it is. This could be a gateway to a future in movie making. Some day, we could use this science to create the ultimate movie, appealing to everyone in their own unique ways for maximum engaging capabilities.

I don't like the way that the information was presented, but the facts seem sound.
I learned that how engaged a viewer is in a movie can actually be measured.
What might "the most engaging as possible" film look like and what would change from person to person?
Keeping the audience engaged is one of the most important parts about having a successful movie. If there was some way to ensure that the viewer would be engaged no matte what, then that would likely enhance the viewing experience and open the way to bigger and better movies.